Coach has enlisted personalities including Charli XCX, Malala Yousafzai and PinkPantheress to star in the launch campaign for &Coach, a new online content platform designed to showcase the brand's connection with Gen Z audiences.

Joon Silverstein, the brand's chief marketing officer, commented 'This generation doesn't want to inherit a prescribed version of aspiration - they want to shape identity for themselves and they want to be part of the process. &Coach was built by bringing Gen Z creatives, cultural voices and hundreds of consumers into the work from day one'.